RUBIZMO – Replicable Business Models for Modern Rural Economies

RUBIZMO is a new EU Funded Funded Horizon 2020 Project. It is a consortium of 16 European high-level R&D organisations, end-user networks and clusters, experts in exploitation and uptake, and communication and replication professionals across 11 EU Countries.

It started at a meeting in Brussels on the 14th and 15th May this year.

RUBIZMO will identify 50 successful business cases and 20 new business models in rural areas in the participating countries. It will explore conditions for replication to develop four practical, user-oriented tools:

  • A virtual library of business cases, to inspire and inform potential entrepreneurs about business opportunities;
  • Guidelines on creating favourable conditions for the deployment of innovative business models, to help public authorities and rural networks create adequate framework conditions for rural innovation;
  • A toolkit for clustering and network development in rural areas;
  • A transformation support tool, to help individual entrepreneurs understand which business models are best adapted to their situation, and how to go about implementing change. 

RUBIZMO will prepare Europe-wide upscaling and replication of models in rural areas using real life cases, taking account of the complexity of transferring value chains. RUBIZMO tools will be promoted across Europe through capacity building and entrepreneurial support activities, and long-term exploitation of the tools will be encouraged through uptake by organisations across Europe., ensuring that the developed tools are relevant for, and reach, more than 50,000 rural stakeholders across Europe for maximum impact in transforming rural economies. You can follow RUBIZMO on Twitter @rubizmo